Lightning Ortho
All Features
Lead Management

Turn Enquiries Into
Patients

Stop losing potential patients to spreadsheets and sticky notes. Lightning tracks every lead from first contact through consultation to treatment start with visual pipelines, automated follow-ups, and task management your whole team can rely on.

New Patient Journey
6 stages, 22 active leads
Filter Import
New Enquiry
5
Tara Kim
Invisalign enquiry
$7,200
Jake Patel
Braces for son (14yo)
Lena Cho
Website form submission
Contacted
3
Ryan Lee
Called, left voicemail
$5,800
Mia Wong
Email sent, awaiting reply
Consult Booked
4
Emma Nguyen
Mar 25 at 2:00 PM
$8,500
Oli Marsh
Mar 28 at 10:30 AM
Consult Done
2
Quote Sent
2
Won
6
Sophia Chen
Invisalign Go
$6,900
Max Torres
Full braces
$7,500
68% conversion
Avg. 12 days to close
Pipeline value:$142,800
Automations

Workflows That Run
While You Sleep

Build automated sequences that send emails, fire off SMS messages, create tasks, and branch based on conditions. Set them once and let Lightning handle the follow-up.

New Lead Welcome Sequence
Triggered on stage change
Active
trigger
Card enters "Contacted"
delay
Wait 2 hours
email
Send welcome email
delay
Wait 3 days
condition
Reply received?
sms
Send follow-up SMS
task
Create call task

Stage-Based Triggers

Automations fire the moment a card enters a stage. Move a lead to "Contacted" and the welcome sequence starts automatically.

Conditional Branching

Build logic into your sequences. If the patient replies, skip the follow-up SMS. If they do not, escalate to a phone call task.

Email and SMS Sequences

Mix emails, SMS messages, delays, and task creation in a single workflow. Track delivery, opens, and clicks for every message sent.

Configurable Delays

Set wait periods between steps (hours, days, or weeks). Cool-down periods prevent leads from being contacted too frequently.

Card Detail

Everything About a Lead,
in One Place

Click into any card and see the full picture. Tasks, notes, communications, and a complete history of every interaction and stage change.

EN
Emma Nguyen
Consult Booked Invisalign enquiry
$8,500
est. value
Assigned To
SR
Sarah R.
Lead Source
Website Form
Priority
High
Days in Stage
3 days
Tags
Invisalign Adult High Value
Smart Tools

Task Templates and
Smart Patient Import

Task Templates
Auto-generate tasks per stage
New Enquiry Contacted Consult Booked
Prepare consultation notes
Due: 2 days after entry · Assigned: Stage owner
Blocks
Send appointment reminder
Due: 1 day before consult · Auto-assign
Auto
Send treatment quote
Due: same day as consult · Assigned: Clinician
Manual

Tasks auto-generate when a card enters the stage. Blocking tasks prevent the card from moving forward until completed.

Smart Patient Import
Bulk import by rules and filters
Import Rules
Patient Statusequals New Patient
AND
Last Appointmentis blank No visits yet
AND
Created Dateafter Last 30 days
18 patients match
TK
JP
LC
RL
MW
EN
+12

Pull patients from your database into any journey using advanced filters. Filter by status, appointment history, billing, and custom attributes.

Monitoring

Know What Is Working
(and What Is Not)

Real-time monitoring for every automation. Track execution success, email performance, SMS delivery, and identify bottlenecks before they cost you leads.

0
Total Executions
0%
Success Rate
0
Emails Sent
0%
Open Rate
Recent Executions
12 successful 2 paused 1 failed
New Lead Welcome
Tara Kim · 7/7 steps
2h agocompleted
Follow-Up Sequence
Ryan Lee · 3/5 steps
15m agorunning
Consult Reminder
Emma Nguyen · 0/3 steps
In 2 daysscheduled
Re-Engagement
Oli Marsh · 2/6 steps
1d agopaused
New Lead Welcome
Lena Cho · 4/7 steps
3h agofailed
From Enquiry to Patient

A Pipeline Built for
Orthodontic Practices

Multi-Stage Pipelines

Create unlimited custom journeys with as many stages as you need. Each stage gets its own colour, automation triggers, auto-move rules, and task templates.

Lead Source Tracking

Know where every lead comes from. Referral, website form, walk-in, social media. Track which sources convert best and double down on what works.

Automation Workflows

Build email and SMS sequences that fire automatically when cards move between stages. Delays, conditions, and branching included.

Task Templates

Define tasks that auto-generate when a card enters a stage. Set due dates, priorities, assignments, and mark tasks as stage-blocking so nothing gets skipped.

Integrated Comms

Email, SMS, and phone calls logged directly against each lead card. Track delivery, opens, and clicks without leaving Lightning.

Pipeline Analytics

Conversion rates, average time per stage, drop-off points, and total pipeline value. See where leads stall and fix your intake process.

At a Glance
Drag-and-drop kanban board with unlimited custom stages
Auto-move cards between stages after configurable time periods
Email and SMS automation sequences with conditional branching
Task templates that auto-generate per stage with blocking rules
Track lead source (referral, website, walk-in, social media)
Log calls, emails, SMS, and notes directly on each lead card
Smart patient import by status, appointment history, or custom rules
Automation monitoring with delivery, open, and click tracking
Convert leads to full patient records with one click
Assign leads and tasks to specific team members
Priority levels, estimated treatment values, and custom tags
Full audit history of every card movement and action taken

Ready to Transform Your Practice?

See how Lightning can streamline your workflow and give you more time with patients.